When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications,just like dealing with seo service, website design or web traffic. While there are lots of ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list.
Aside from that, you also want to avoid any problems with the law and your internet service provider or ISP. There are so many laws which aim to} help protect the privacy of the internet users from spamming and unwanted mails. With the popularity of email as a medium of marketing due to low cost, many company’s have seized the opportunity and have flooded many people’s e-mail accounts with promotional mail.
But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they would like to receive the newsletters and promotional materials. they have agreed to be on the list by subscribing themselves just don’t forget to put an unsubscribe feature everytime in your opt-in list so that you avoid any confusion. There may be times when an email account was provided when the real owner didn’t want to subscribe.
It is essential that you keep your list clean and manageable. Use the many tools and technologies available for your opt-in list when arranging your lists. Do not worry; once all of your coverage will be converted into sales and then into profit, then your investment in this marketing strategy is well worth it.
Always keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean. Your reputation as a legitimate businessman and a legitimate site depends on your being a straight and true marketing strategist. As a tip, here are three things to avoid when emailing your list.
1) Take notice of your unsuccessful sends. These are the e-mails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, not successfully recieved by the recipient.
There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time. There are some bounce messages that are simply undeliverable ever. The reason for this is that it may be an a misspelled or invalid address or an email address that was abandoned and erased already.
Manage your list by putting markings on those that bounce. Never hesitate to erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You can also check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.
2) Make sure to provide an unsubscribe feature in your site and an unsubscribe link in your mails. When someone in your list files a request to be unsubscribed, always take that request seriously. If you don’t take them off your list and keep sending them your e-mails, most likely, you are now sending them spam mail.
When you are reported as a spammer, you and your business can get into a lot of trouble. may get into trouble and be reported to the authorities and maybe blacklisted by many internet service providers. You will indeed lose a lot of subscribers this way and many more in potential subscribers.
3) Never ever provide pornographic or shocking and disturbing content in your newsletters. It is hard to determine the age of the recipient and many complaints may stem from these. Controversial issues also are to be avoided to not be branded by your subscribers. Just stick to the nature of your site and business.
Just keep in mind and remember these tips in this article so that you can have a good relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.